Strategic Communications Case Study

Elysium EPL’s Strategic Communications practice provides services which enable projects and organisations to succeed through targeted communication and engagement. 


Key to these services is development and implementation of strategic communications strategies. These strategies enable transformation within organisations by influencing stakeholders and increasing awareness of and support for policies, plans and projects, achieving effective stakeholder engagement and change management.


These services include: developemnt of materials, media management, graphic design, education, stakeholder engagement, and can be procured invidually as required.

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Elysium EPL’s Strategic Communication Practice was engaged by the Australian Small Business and Family Enterprise Ombudsman (ASBFEO) to provide strategic communication and media advice and day-to-day support while their office was understaffed.

 
 

The 
Challenge

The engagement with ASBFEO commenced during 2021 lockdowns, when their staff (and ours!) were working from home. The agency had lost its media and communication capability through staff attrition and secondments, at a crucial time for COVID-affected small businesses and when key agency documents were due for release.
The role of Elysium EPL’s Strategic Communications team was to quickly fill the skill gap in ASBFEO’s media and communication team, but also provide them a strategic perspective to their communication and stakeholder engagement at a time where necessity had led the agency to predominantly being reactive. 

Our Comprehensive soultion

The first step was to confirm the problems that needed to be solved for ASBFEO and what ‘good’ looked like (the outcomes sought) to effectively support Australian small businesses. Our Strategic Communications team then determined the best way to re-align ASBFEO’s media and communication capability to support this, which involved developing processes, detailed planning and generating products. Elysium EPL’s strategic communications practice team are experienced communicators with a range of skillsets. This enabled them to provide a full package of strategic communication to ASBFEO – not only to manage their websites, social media channels, newsletters, media releases and speeches, but to plan for how and when these should be done and released. 


For each project or topic, the team worked with the Ombudsman and his policy team to determine the strategic intent, undertake an analysis of stakeholder drivers and needs and then develop an effective communication and engagement strategy in support of it.


A highlight was working with the ASBFEO policy team to plan and execute release of ‘The Show Must Go On’ - An interim report into the insurance crisis facing Australia’s amusement, recreation and leisure sector. Effective engagement with key stakeholders and significant metropolitan and regional media coverage was achieved, raising awareness of the issue and obtaining support for the proposed solution. 

 
From the Hon Bruce Billson,
Australian Small Business and Family Enterprise Ombudsman
Elysium EPL’s Strategic Communications consultants are a well-balanced team of great human beings who all have different but complimentary core strengths. They provided a comprehensive outcome for us, with no sense of competition or ego.  They worked effectively with our staff, gave us fantastic support, were agile and flexible, and were invested in our success. 
I’d rate them 14 out of 10.
 

The
Enduring
Value

The first step was to confirm the problems that needed to be solved for ASBFEO and what ‘good’ looked like (the outcomes sought) to effectively support Australian small businesses. Our Strategic Communications team then determined the best way to re-align ASBFEO’s media and communication capability to support this, which involved developing processes, detailed planning and generating products. Elysium EPL’s strategic communications practice team are experienced communicators with a range of skillsets. This enabled them to provide a full package of strategic communication to ASBFEO – not only to manage their websites, social media channels, newsletters, media releases and speeches, but to plan for how and when these should be done and released. 


For each project or topic, the team worked with the Ombudsman and his policy team to determine the strategic intent, undertake an analysis of stakeholder drivers and needs and then develop an effective communication and engagement strategy in support of it.


A highlight was working with the ASBFEO policy team to plan and execute release of ‘The Show Must Go On’ - An interim report into the insurance crisis facing Australia’s amusement, recreation and leisure sector. Effective engagement with key stakeholders and significant metropolitan and regional media coverage was achieved, raising awareness of the issue and obtaining support for the proposed solution. 

 
 

Download the case study.